Online Presence Analysis

Considering the evolving nature of internet use, a website alone isn't sufficient to promote your product or brand in the internet market.

In simple terms "Anyone should be able to online search the existence of an individual or business".

The analysis starts by defining the online strategy. Once the strategies are identified clearly, an ongoing and constant process of evaluation and fine tuning is necessary.

Online presence analysis strategy has 3 parts

  • Search engine ranking - make sure brand appears high in search engine result.
  • Monitor online discussion around the brand.
  • Analyze the brand's overall online presence.

The first and the most important task are to design and build a compelling website. Once the online presence is made, it is time to start building it, include important keywords essential for search engine ranking. Conduct careful research to find the best keyword for your niche.

Targeting keywords must be the absolute first thing to do. If the right content is presented in you online presence, the result could be potentially high.

The second task is getting potential visitors to visit your website. More traffic you are able to drive to your online presence, the better will be your business.

The third task is to convert visitors to customers. Successful conversion of leads happens when the design of online presence has compelling nature of content and aesthetic appeal of graphics.

The final task is interacting through social media. Interacting with your online connections is extremely important, as it adds a positive impact on your potential customers. The more interaction, the more they will start to trust you. This will lead to a great success in your business.

The final task is interacting through social media. Interacting with your online connections is extremely important, as it adds a positive impact on your potential customers. The more interaction, the more they will start to trust you. This will lead to a great success in your business.

Here are some smart ways techweiser can build a strong online presence.

We make sure you blog doesn't suck

It may sound pretty easy, but you will be surprised when you find out these things are not met sufficiently. Don't come into the trap of thinking that beautiful graphically designed blogs are great blogs. The critical component like usability, readability, and skim-ability is not considered by most of the designers. Well, formatting your blog is more important than the appealing design. Well-formatted copy makes your information come to life. Formatting actions like what to bold, what to offset, where to break your paragraphs; matters.

Write contents for the people

You have less than "10 seconds" to capture readers attention online. From the moment your site opens, you have to grab attention and convince them to keep reading. The key to this is "DON'T MAKE THEM THINK". The visitors want to information but don't want to think, they don't even want to read it to get it. They just want to scan, skim and jump around. It's our job to make that process easy.

Know what you want to say and who you want to say it to.

It simply makes it useless on writing on any topic that is on masses, the masses aren't going to read you. You have to know who your market is and then conquer it. We help you identify this and also write for the people who need your outlook, your wisdom, your product or service.


Made with ♥ in Mumbai, India.